Fleet card

Bobtail

2022-2024

Bobtail is a US fintech company that streamlines supply chain operations.

Outcome

Card program launched with a rate of 10 companies ordering their cards per day during the first two weeks. We struggle to build an intuitive and fast application process due to third party providers and regulators, with that impacting users dropping the application process. Worked improving from 5 to 3 steps and managed to increase card ordering to 48 clients onboarded daily.

Role

Senior Product Designer

Team

Sarrah Moiz - Product Owner

Ali Mujtaba - Tech lead

Mubashir Ebad - Front end

Hamza Rasheed - Front end

More projects

Crypto debit

Role: Staff Product Designer

I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.

New account view

Senior Product Designer

Worked on evolving the current profile section into a comprehensive account settings view for a microloan app, managing multiple teams' needs and addressing user pains. This was done to prepare the app to go from single to numerous product solutions in the long term.

Trading app

Role: Staff Product Designer

I helped launch a trading app for Bitso's users in Mexico and LATAM by conducting research, studying the user base of its web product, and leading the design of an app that users love and use as their primary on-the-go trading product.

Underwriter tool

Bobtail

Role: Senior Product Designer

I designed an internal tool for employees and support agents to view all client information, analyze risk, and take quick actions. The tool also facilitated communication with third-party providers to approve or deny credit lines or factoring applications.

Content marketplace

Voxfeed

Role: Senior Product Design Manager

Managed product design during the company's pivot to becoming a content creator's marketplace and redesigned the platform and its apps. We focussed on improving the campaign creation process and how creators and brands did business, enhancing outcomes for both brands and creators.

Brand design system

Role: Senior Product Designer

Over the course of a four-month collaboration, I worked to create design principles that would guide the brand's redesign. Through our research process, we gained a better understanding of the target market and made design decisions.

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