Alpha app

Bitso

2019-2022

Bitso is the largest crypto exchange in Latin America with investments, payments, trading and business products.

Alpha app

Bitso

2019-2022

Bitso is the largest crypto exchange in Latin America with investments, payments, trading and business products.

Alpha app

Bitso

2019-2022

Bitso is the largest crypto exchange in Latin America with investments, payments, trading and business products.

Outcome

The app had two beta phases. In the first, 20 crypto community users provided feedback. In the second, over 120 users traded nearly $120k in two months. We learned that the place orders flow should be emphasized on the home screen and offer more order types, despite initial research suggesting otherwise

Role

Staff Product Designer

Team

Ana Paula Corral - Product Managment

Marina Meireles - Content Design

Carlos Omaña - Android Dev

Jose Luis Rodriguez - IOS Dev

Outcome

The app had two beta phases. In the first, 20 crypto community users provided feedback. In the second, over 120 users traded nearly $120k in two months. We learned that the place orders flow should be emphasized on the home screen and offer more order types, despite initial research suggesting otherwise

Role

Staff Product Designer

Team

Ana Paula Corral - Product Managment

Marina Meireles - Content Design

Carlos Omaña - Android Dev

Jose Luis Rodriguez - IOS Dev

More projects

More projects

Crypto debit

Bitso

Role: Staff Product Designer

I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.

Crypto debit

Bitso

Role: Staff Product Designer

I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.

Crypto debit

Bitso

Role: Staff Product Designer

I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.

Fuel card

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Role: Senior Product Designer

I helped build the company's original credit card, from concept to launch. The platform streamlines operations for companies of all sizes, providing more control to truck and company owners.

Fuel card

Bobtail

Role: Senior Product Designer

I helped build the company's original credit card, from concept to launch. The platform streamlines operations for companies of all sizes, providing more control to truck and company owners.

Fuel card

Bobtail

Role: Senior Product Designer

I helped build the company's original credit card, from concept to launch. The platform streamlines operations for companies of all sizes, providing more control to truck and company owners.

Brand design system

Caliza

Role: Senior Product Designer

Over the course of a four-month collaboration, I worked to create design principles that would guide the brand's redesign. Through our research process, we gained a better understanding of the target market and made design decisions.

Brand design system

Caliza

Role: Senior Product Designer

Over the course of a four-month collaboration, I worked to create design principles that would guide the brand's redesign. Through our research process, we gained a better understanding of the target market and made design decisions.

Brand design system

Caliza

Role: Senior Product Designer

Over the course of a four-month collaboration, I worked to create design principles that would guide the brand's redesign. Through our research process, we gained a better understanding of the target market and made design decisions.

Underwriter tool

Bobtail

Role: Senior Product Designer

I designed an internal tool for employees and support agents to view all client information, analyze risk, and take quick actions. The tool also facilitated communication with third-party providers to approve or deny credit lines or factoring applications.

Underwriter tool

Bobtail

Role: Senior Product Designer

I designed an internal tool for employees and support agents to view all client information, analyze risk, and take quick actions. The tool also facilitated communication with third-party providers to approve or deny credit lines or factoring applications.

Underwriter tool

Bobtail

Role: Senior Product Designer

I designed an internal tool for employees and support agents to view all client information, analyze risk, and take quick actions. The tool also facilitated communication with third-party providers to approve or deny credit lines or factoring applications.

Content marketplace

Voxfeed

Role: Senior Product Design Manager

Managed product design during the company's pivot to becoming a content creator's marketplace and redesigned the platform and its apps. We focussed on improving the campaign creation process and how creators and brands did business, enhancing outcomes for both brands and creators.

Content marketplace

Voxfeed

Role: Senior Product Design Manager

Managed product design during the company's pivot to becoming a content creator's marketplace and redesigned the platform and its apps. We focussed on improving the campaign creation process and how creators and brands did business, enhancing outcomes for both brands and creators.

Content marketplace

Voxfeed

Role: Senior Product Design Manager

Managed product design during the company's pivot to becoming a content creator's marketplace and redesigned the platform and its apps. We focussed on improving the campaign creation process and how creators and brands did business, enhancing outcomes for both brands and creators.

© 2025 Cheers!

GDL, MX

© 2025 Cheers!

GDL, MX

© 2025 Cheers!

GDL, MX