Brand system
Caliza
2022
Caliza enables companies to access digital dollar transactions through their API services.
Brand system
Caliza
2022
Caliza enables companies to access digital dollar transactions through their API services.
Brand system
Caliza
2022
Caliza enables companies to access digital dollar transactions through their API services.
Brand redisigned
Past logotype study
New brand set
Color palette
Majesticons Iconography adaptation
Brand redisigned
Past logotype study
New brand set
Color palette
Majesticons Iconography adaptation
Outcome
During my collaboration with Caliza's team, I realized that their brand design needed an upgrade before we could proceed. By conducting extensive market research, exit interviews with potential partners, and clients who had rejected Caliza's proposals, we were able to define the design principles that would guide their brand system. I believe that by focusing on their brand values and applying design principles that reflect their values, Caliza will be able to create a product that resonates with their target audience and stands out in a crowded market.
Role
Senior Product Designer
Outcome
During my collaboration with Caliza's team, I realized that their brand design needed an upgrade before we could proceed. By conducting extensive market research, exit interviews with potential partners, and clients who had rejected Caliza's proposals, we were able to define the design principles that would guide their brand system. I believe that by focusing on their brand values and applying design principles that reflect their values, Caliza will be able to create a product that resonates with their target audience and stands out in a crowded market.
Role
Senior Product Designer
Outcome
During my collaboration with Caliza's team, I realized that their brand design needed an upgrade before we could proceed. By conducting extensive market research, exit interviews with potential partners, and clients who had rejected Caliza's proposals, we were able to define the design principles that would guide their brand system. I believe that by focusing on their brand values and applying design principles that reflect their values, Caliza will be able to create a product that resonates with their target audience and stands out in a crowded market.
Role
Senior Product Designer
More projects
More projects
Crypto debit
Role: Senior Product Designer
I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.
Crypto debit
Role: Senior Product Designer
I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.
Crypto debit
Role: Senior Product Designer
I participated designing the first crypto debit card's: UX design, strategy for launching features, improving design systems, syncing cross-functional teams, and managing stakeholders.
New account view
Senior Product Designer
Worked on evolving the current profile section into a comprehensive account settings view for a microloan app, managing multiple teams' needs and addressing user pains. This was done to prepare the app to go from single to numerous product solutions in the long term.
New account view
Senior Product Designer
Worked on evolving the current profile section into a comprehensive account settings view for a microloan app, managing multiple teams' needs and addressing user pains. This was done to prepare the app to go from single to numerous product solutions in the long term.
New account view
Senior Product Designer
Worked on evolving the current profile section into a comprehensive account settings view for a microloan app, managing multiple teams' needs and addressing user pains. This was done to prepare the app to go from single to numerous product solutions in the long term.
New account view
Senior Product Designer
Worked on evolving the current profile section into a comprehensive account settings view for a microloan app, managing multiple teams' needs and addressing user pains. This was done to prepare the app to go from single to numerous product solutions in the long term.
New account view
Senior Product Designer
Worked on evolving the current profile section into a comprehensive account settings view for a microloan app, managing multiple teams' needs and addressing user pains. This was done to prepare the app to go from single to numerous product solutions in the long term.
Trading app
Role: Staff Product Designer
I helped launch a trading app for Bitso's users in Mexico and LATAM by conducting research, studying the user base of its web product, and leading the design of an app that users love and use as their primary on-the-go trading product.
Trading app
Role: Staff Product Designer
I helped launch a trading app for Bitso's users in Mexico and LATAM by conducting research, studying the user base of its web product, and leading the design of an app that users love and use as their primary on-the-go trading product.
Fuel card
Bobtail
Role: Senior Product Designer
I helped build the company's original credit card, from concept to launch. The platform streamlines operations for companies of all sizes, providing more control to truck and company owners.
Take a look
Fuel card
Bobtail
Role: Senior Product Designer
I helped build the company's original credit card, from concept to launch. The platform streamlines operations for companies of all sizes, providing more control to truck and company owners.
Take a look
Underwriter tool
Bobtail
Role: Senior Product Designer
I designed an internal tool for employees and support agents to view all client information, analyze risk, and take quick actions. The tool also facilitated communication with third-party providers to approve or deny credit lines or factoring applications.
Underwriter tool
Bobtail
Role: Senior Product Designer
I designed an internal tool for employees and support agents to view all client information, analyze risk, and take quick actions. The tool also facilitated communication with third-party providers to approve or deny credit lines or factoring applications.
Content marketplace
Voxfeed
Role: Senior Product Design Manager
Managed product design during the company's pivot to becoming a content creator's marketplace and redesigned the platform and its apps. We focussed on improving the campaign creation process and how creators and brands did business, enhancing outcomes for both brands and creators.
Content marketplace
Voxfeed
Role: Senior Product Design Manager
Managed product design during the company's pivot to becoming a content creator's marketplace and redesigned the platform and its apps. We focussed on improving the campaign creation process and how creators and brands did business, enhancing outcomes for both brands and creators.